Green marketing is an opportunity for your business to do the right thing and be rewarded for it.
If you have been thinking of becoming a green marketer – that is, turning your existing business into a greener one in order to attract customers interested in green issues – it is important to understand whether or not your existing customers are green already. If they aren’t yet, they soon could be if you lead the charge and set a good example of how to become more eco-friendly.
Research studies have revealed that customers have actually indicated they would spend 10 to 20% more on an environment-friendly item versus a conventional item – given that it provides the same degree of performance, otherwise far better, compared to exactly what they normally utilize.
Promoting an Environment-Friendly Organization
Environment-friendly marketing is being conscious of waste in business as well as trying to have as little a carbon impact as possible in the running of business.
Look good and do your part with eco-friendly promotional products. Whether choosing environmentally friendly promotional products made from recycled materials or reusable items to support a sustainable lifestyle – here’s some eco-friendly products to help reduce your company’s footprint and raise awareness for your message.
If you are looking for a fun and affordable way to advertise or market your product or company without harming the environment, then you should definitely consider using eco-friendly magnets. By nature, magnets are not wasteful, and they are also very durable and long lasting. These are products that are actually useful, so it is very rare for them to end up in landfills, in dumpsters, or as litter.
Make your brand “stick” with custom eco-friendly magnets.
Magnets are great for tradeshows, conventions, and all eco-friendly special events.
Although most Americans have easy access to clean drinking water, we are the world largest consumers of bottled water. With the emphasis on sustainable living in recent years, plastic one-time use water bottle waste & toxicity has become a significant concern. Recent studies have shown that Americans use on average 50 billion water bottles each year and climbing, though only recycle 23% of the plastic bottles when finished. This means that nearly 38 billion of those water bottles were trashed, leading to increased pollution and landfill waste. This also has an economic impact by producing more than $1 Billion in wasted plastic each year, equivalent to 912 million gallons of oil. This could all be avoided by simply using a green water bottle or reusable water bottle to reduce waste.
Reusable water bottles are also a money saving green product that help keep you hydrated while on the go. On average, Americans spends about $5 a week on bottled water, this means you can help your customers save $260 per year by giving them a reusable water bottle with your name and/or logo on it.
Now that’s a great way to keep your brand in the hands of your customers while doing good for the environment.
The cost to recycle bags made of plastic materials into new items and reduce the size of landfills continues to increase for companies and organizations.
As a result of improved recycling processes and environmental awareness within society, promotional reusable bags are gaining in popularity for businesses and non-profits.
Providing eco, earth-friendly bags & totes are great for giving away to clients during trade shows, conventions or special corporate events or for grocery stores to sell to their customers.
Let your clients and employees know that your company cares about the environment with these useful custom printed earth-friendly bags & totes.
Need help finding the perfect eco-friendly product that will showcase your company as a green marketer? Contact us – we love helping clients pick the perfect promotional product to showcase your brand!
Need custom branding items for your organization? Get started here.
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