Your fitness center marketing needs to establish and maintain a positive brand name and image in the community. How will you do that? Of course providing excellent customer service and having state-of-the art gym equipment and facilities are a great place to start. You also need to create some buzz about your gym and appeal to the community at large. One of the simplest and most effective marketing promotional techniques you can do is giving out promotional products.
Incorporating branded promotional products into your marketing arsenal is the best way to increase brand visibility and ensure member loyalty. When you have products out there with your gym name and logo, you know for sure that people are going to notice your brand. It’s also a great way to appreciate that existing member when they receive personalized fitness products from your gym. After all, who doesn’t love free stuff?
Here are a few tips to ensure optimum success in promoting your brand through fitness center branded products:
1) Choose the right products
While free products appeal to many consumers, you can improve your chances of earning a better brand reputation by offering high-quality products instead of generic items. Investing in high-quality products makes your gym more appealing to both prospective and existing clients. It also helps you establish a strong and reliable brand image. The promotional products you choose to use for your marketing ventures can show the public what kind of brand you are and how you operate as a business.
Here’s some favorites your members will love:
Infusion Water Bottles with Push/Pull Lid
Personalized sport water bottles are so versatile, they complement any marketing campaign. Custom printed with your logo, reusable water bottles will boast your brand and get the attention of new customer clients.
Your members will love drinking their water in this water bottle because the infuser hold loose tea, fruit slices or ice for a flavorful, refreshing beverage.
This custom sports bottle is great for keeping your member hydrated during their workouts or all through the day. They’ll think of you every time they take a sip.
Let’s face it. Your members are going to be working up a sweat when they visit your facility. They’ll really appreciate having a custom printed sweatband that showcases your name or logo.
Whether your members are at the gym, playing tennis, out for a run, or maybe even taking a walk, they’re going to sweat. Don’t let pesky perspiration ruin their workout.
Keep your members cool with a custom gym towel. A personalized cooling towel is a great giveaway for active people and their uses are almost endless.
A customized fitness towel will showcase your brand and spread awareness.
2) Choose the right medium
Instead of simply giving out the products, you can further your brand marketing venture by publicizing the giveaway as much as possible. For instance, you could make use of social media and get your fans or followers to promote your gym along the way. Try holding a contest of sort and give the products as rewards to those who shared or liked your posts the most.
To encourage repeat visits, you could use promotional products as rewards to members who visited the gym a minimum number of times in the past month. There could also be a grand prize winner for achieving a certain goal. These types of promotions help build member loyalty, as it keeps them involved and shows them that they are an important part of the gym.
3) Celebrate new memberships
If you had recently signed up for a gym membership and it’s your first time working out in that particular gym, what would be your expectations?
You would like to see come kind of welcome gesture, wouldn’t you?
Everyone likes it when someone makes them feel important and appreciated. You could get your new members to feel this way by making a new member appreciation gesture with a free gift bag. This can help you make a good first impression and get a better chance at earning the member’s loyalty in the long-run.
Use a tote bag with an imprint of your brand name and logo as your welcome gift bag. Fill it with useful fitness-related freebies like a gym towel, a water bottle, and a protein bar/powder. Include a “get started” workout guide for starter exercises that can come in handy for them during their first gym visit. Make sure you also include a welcome letter that expresses your appreciation for them.
Over to you…
Do you use your own branded products to promote your health club business?
How do you show new member appreciation?
Need custom branding items for your organization? Get started here.
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