Sometimes companies think in such macro terms that they often forget very small micro acts of meaning have a powerful emotional effect on consumer retention.
It seems obvious, right? It really is. Often we are guilty of being too focused on growth that we forget the things that actually grow our business.
We have all had experiences with companies that we just can not help but tell other people about. Some good and some bad, but either way, we will talk. It’s our nature. We are human. Consumers are human, let us not forget that simple fact.
Companies can not grow without people and people are emotional. They remember novel moments, not the simple mundane things they do on a daily basis. We can help you create those novel moments. Below are some small ideas that have a massive impact.
Little Useful Gifts
Our life is so virtual these days that we crave for the physical. Including a little gift in your package or at checkout is a great way to surprise customers. Good surprises lead to people talking which leads to better retention. It does not necessarily have to be something you sell, but more so just something that will compliment your customers overall needs. Creativity helps in this area. Depending on your demographic something as simple as coffee tumblers could grab peoples attention. We have a ton of different options and would be happy to help you find the right gift for your target market.
Hand Written Notes
You would think that hand written notes are some sort of thing from the past and they wouldn’t be useful anymore in building a stronger connection. You would, of course, be wrong. Email is not the same. When you write something by hand you are creating a sort of nostalgia for older people and a novelty for younger people. Long story short, they love it and it barely costs you anything. What are you waiting for?
A Memorable Conversation
Whether in person or on the phone, people need to be heard. Some companies seem to think that a consumer is interested in buying your product and that is the end of the story. But really that thought should be: a consumer is interested in buying your product BECAUSE… It is your job to figure out that becuase by asking the right questions and listening.
“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” ― Dale Carnegie
Ever purchased a product at Apple? If you have you would know instantly that the packaging has this magical way of making your feel good about your purchase. You aren’t buying a computer, you are buying an identity. “I’m an Apple person”. Don’t you wish people said this about your brand? The good news is they can. You can be the Apple of your industry by implementing great packaging. It is as important as any other piece of the marketing campaign.
Need custom branding items for your organization? Get started here.
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