When looking for the perfect customized product to promote a business, marketers worry about connecting with their audience. It can be difficult to find something that fits an audience of professionals and won’t be thrown away. A calendar is both timeless and practical. It comes in many formats and sizes and serves a purpose for people in all industries and company sizes. Take a minute to understand why calendars are great marketing tools and who can benefit from them.
Benefits of Promotional Calendars
While nearly everyone has access to a calendar on his or her phone or computer, it’s still handy to have one on the desk or hanging on the wall for a quick reference. This is why a customized desk calendar is perfect nearly all students and professionals.
Second, a calendar is used all year long. It’s obvious, but worth pointing out. It is not a one-time-use product and can remain in front of the target audience for 12 to 16 months and still be relevant.
Lastly, you have many options of calendars to fit different lifestyles. A desk pad calendar is useful for professionals, students or parents who work in a given space (home or office) and need to make notes or balance schedules.
A custom calendar mouse pad is great for techies, designers or students. A full color custom wall calendar makes a decorative visual for students of all ages as well as working professionals with an office or cubical wall.
Best Industries for Promotional Calendars
Calendars are versatile giveaways. First, they make sense for a variety of businesses and services. Anyone who works in education, office or school supplies, managed services, hospitality and a number of other industries use calendars on a daily basis. It makes sense for these industries to brand calendars for their employees and their customers.
Likewise, if these or similar industries are part of your target audience, consider customizing calendars as giveaways for events and trade shows.
Calendars are great fundraising merchandise as well. End-of-year or back-to-school fundraising campaigns can offer a calendar for donations made or goals met. This is the time of year that most people are purchasing calendars for the New Year.
It’s clear that calendars have many uses as well as users. No matter your target audience or industry, customizing a calendar with logo and company information can have lasting positive effects for your brand.
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