Every single waking moment signals are sent to our brains. Some of these are good, some are bad. Some are vital to our happiness, some will lead to our demise if we act on them.
Ideas come into our brain just as easily as we begin to see what is in front of us as we walk through a new environment. We have the ability to act or not act. To interact with objects and people around us or to not. I want to talk about two things with this weeks business growth feature. The first is how fragile an idea is and the second is how antifragile you have to be to make it successful.
Memory: Where all Ideas Hide
It may be too late for most of us before we figure out how fragile ideas are. Whether they fall under the categories of business, social or health.
That idea you had to get healthy will be a blip and then 20 years later you wake up in a hospital unhealthy. The idea you had to build a business 3 years ago only to watch someone else do it because life beat you down, but more importantly the idea left your mind. That idea of the vacation you wanted to take your wife on, but POOF you were marketed more important material possessions to buy with your money. What object could possibly be more important than spending time with the people you love?
You see, ideas are quickly forgotten. So, as soon as they come to your mind you better write them down.
Entrepreneur Jame Altucher recently said on the London Real podcast that he writes down 10 ideas a day. Even if the ideas are to improve other businesses besides his own, he needs to get them out of his head on a notepad. He also coined the term “Idea Sex”, which is basically the intersection of two ideas to make a third.
There is a reason the great composers wrote their music down – If they did not it would be soon forgotten.
Luckily, these days we have great tools like Evernote and the voice recorder on your phone. You don’t have to “write”, you could type or say the ideas you need to get out of your head. It is so important you do.
When I go out with my girlfriend I do not take my phone. But if an idea pops in my head, i have her text it to me or write it on the back of a receipt. Am I crazy? No, I just understand how fragile an idea is.
Be Prepared to Get Beaten Down
At the end of the day, ideas are just ideas. They really mean nothing. They are not the hard part. The only hard part of coming up with an idea, as described above, is remembering it.
The hard part about bringing ideas to life is the action you need to take. This is why it is so important that you are 1. A persistent, hard worker and 2. antifragile.
Antifragility is defined as a convex response to a stressor or source of harm (for some range of variation), leading to a positive sensitivity to increase in volatility (or variability, stress, dispersion of outcomes, or uncertainty, what is grouped under the designation “disorder cluster”). Likewise fragility is defined as a concave sensitivity to stressors, leading a negative sensitivity to increase in volatility. – Nassim Taleb
Bringing a business idea to life, whether it is to improve a current business or start a new one entirely, is often met with tremendous resistance. That resistance causes stressors and uncertainty. If your deep research and intuition tells you this idea is special, you have to ignore all these sources of harm – you have to act. You need to take action like you never have before and at the same time remain stoic about it. Don’t go running your mouth, just calmly do it. Calmly bring your idea to life and know that you are going to go through chaotic hell and come across people that will try to slice you down every day. Those people don’t matter, they never have.
After you pick an idea that you know is special, the only thing that matters is the fulfillment of that idea. As Steve Jobs said: Real Artists Ship.Real Artists Ship. - Steve Jobs Click To Tweet
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